To be Heroic?
This is where men who refuse to settle gather in relentless pursuit of excellence, growth, and unshakeable brotherhood. You'll be called to a higher standard and held accountable to it - not just in your work but in your role as a partner, father, and leader.
Through quarterly planning sessions, identity re-calibration sessions, adventure meet-ups, and high-impact calls, you will break old patterns, ignite momentum, and build a legacy that lasts.
From 2 day workshops and 5 day resets abroad to steak nights and mountain hikes.
Quarterly Planning
In-person events focused on clarifying your vision, setting objectives, and mapping your strategy.
Adventure Meetups
Golf, hiking, axe throwing, or steak nights - building lasting friendships beyond surface level.
Breathwork Sessions
Transformative sessions designed to release internal blocks and elevate clarity.
Online Calls
Twice-monthly masterclasses and focused hot seat coaching.
Elite Community
High-caliber men committed to relentless growth and accountability.
Resets
Abroad getaways for members including right of passage experiences in South Africa to 5* leadership resets in the Mediterranean.
This brotherhood is for the man between 30 and 55, committed to raising his standard across every part of his life - whether he's married or in a long-term partnership, with kids or preparing to be.
He's a born family man who refuses to let himself slip into complacency.
He is hungry for accountability, surrounded by other high-achievers who challenge him to 10X his life, health, relationships, and career.
I am a father, partner, speaker and executive mens coach on a mission to help men break free from limiting beliefs and live what I call "Route B" - the illogical route.
After climbing the corporate ladder and then building a successful brick-and-mortar business - complete with dozens of staff, awards, and accolades - I felt a nagging pull toward something bigger. So I left that comfort zone behind, co-founded Heroic Man, and dedicated myself to guiding men to break destructive cycles and become the man they and their family admire.
Today, I coach CEOs, directors, executives, and entrepreneurs through a blend of strategic guidance and emotional mastery. Together, we grow companies, careers, and intimate relationships through coaching and our Heroic Man membership - all while embracing the bold, illogical moves that lead to extraordinary lives.
And here’s the best part: My clients become more than just clients; they become friends. We travel to wild places, chase wild ideas, and step far beyond what seems “safe” or “sensible.” We call this building an illogical life - one that defies your old limits and taps into your highest potential.
1000+ leaders coached
Host of the Heroic Man podcast
Built multiple successful company's

My relationships have 10X, and the inner chatter volume has slowly turned down. With Pete and Heroic Man, I ended up smashing a life long limiting belief of “I am not enough” and now I whole heartedly believe that I AM ENOUGH which has just dissolved a lifetime of shit

If you are thinking about working with Pete, this is a no-brainer in my opinion! Having experienced the difference that can be made in such a short space of time is nothing short of remarkable! His CEO days are super powerful! After starting my company nearly four years ago, I had unknowingly become a control freak! Feeling the need to be involved in all areas of the business, this was not serving me, nor my employees well, as this was resulting in me feeling more and more stressed and overwhelmed, whilst suffocating everyone around me; this was also showing up in my personal life! I had almost reached breaking point, as the business had grown to a size that I simply couldn't keep up with, as the hours simply didn't exist in a day! Then Pete came in ...

100+ episodes, thousands of listens - from setting boundaries in relationships, to eradicating people pleasing to becoming an owner in your business, not an operator.
I got out of it exactly what I had asked for - clarity on what has been paining me and holding me back with the recent changes in business and life, and courage to act. The more of this work I'm doing the more authentically I am showing up and the less of me I am trying to hide. Thank you for making it happen Pete and what an awesome bunch of guys to do the work with

The best thing I've ever done for my self development, for my business, my relationships, my health. If you're thinking about doing something with these guys, it’s absolutely life changing. I'm not kidding. No one's paying me to say that. Absolutely life changing. Just do it. You couldn't have asked for a better group of men to help challenge you, to support you, to help you become the best version of yourself.

I've set up a new business, I'm the healthiest mentally and physically I've ever been, I'm calm, grounded and you've given me brothers that raise me to a greater level which I never expected either.

I'm the healthiest I've ever been, earning the most income by a long shot, have a sense of inner peace and clear on my vision! I reckon I learned more about some of the men here in 1 day than I know about any of my best friends!!!

Referral or application only.
Each new member will complete a short application and interview.
Membership fees apply.
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