How we break the destructive subconscious patterns that run mens lives, recode their masculinity and help them step UP into being unshakeable men.

Watch the short 14 minute training below

Heroic Man, the community, the program, the framework is designed to help you create an unrecognisable life, one that is illogical to most.

Over the next 12 months we'll share the exact process we've used to create incredible businesses, relationships and lifestyles.

Here’s How It Works

  • 2 Weekly Men’s Calls

    One call focused on breaking internal prisons, the other focused on building external power. You’ll walk away every week clearer, stronger, and more activated.

  • The Hero’s Code Curriculum

    A step-by-step roadmap to becoming grounded, unshakeable and solid as a modern man plus access to teachings, tools, and practices that cover:

    • Your vision, direction and strategic actions to get there

    • Emotional mastery

    • Nervous system control

    • Polarity & leadership in relationships

    • Energy, vitality & consistency

    • Purpose, decision-making & self-leadership

  • Powerful Brotherhood

    A private community of men walking the same path — real connection, real standards, no fluff

    • Including our private WhatsApp community for social chat and on-the-spot coaching

  • Live Breathwork + Somatic Sessions

    Designed to release emotional charge and help you lead from your body, not just your head. Ever heard of releasing trauma and destructive patterns without talking about it? This is how we do it.

  • Ongoing Coach Support

    When you come in with us we’ll start with the onboarding homework and then kick off with a 1:1 game plan call with me. After this you’ve got the full support of us in the group. You’re not doing this alone — we’re in your corner every step of the way.

  • Bonus: Events, Immersions & Steak nights

    Each year we run a number of in person 1-2 day workshops and events, or we’ll just meet up for a steak or a sauna. We also do immersive experiences like our Awakened Warrior immersion in Crete for 5 nights or our Rights of Passage immersion in South Africa for 4 nights.

What You’ll Walk Away With

  • The ability to lead your partner with calm authority - even in the heat.

  • A business or career that grows without burning you out or costing your peace

  • Control over your emotions. Clarity in your mission. Confidence in who you are

  • Masculine presence that people feel when you walk into a room

  • A brotherhood that challenges you, calls you up and won’t let you forget who the f*ck you are

Ready to create the man you admire?

For the full breakdown document message Pete below

““Until you make the unconscious conscious, it will rule your life and you will call it Fate.””

— Carl Jung