
Pete leads Heroic Man with a clear mission: build stronger men and stronger leaders. With a decade of coaching, business growth, and men’s work under his belt, he helps high-performing men become grounded, calm, and unshakeable under pressure. His work blends psychology, nervous system mastery, business strategy and leadership to turn reactive operators into powerful, grounded CEOs - at home and in business.

Harlie keeps the entire operation moving with precision. She manages communication, scheduling, client support, and day-to-day coordination so nothing slips. Her work creates order, frees up leadership time, and ensures clients always feel looked after.

Charlie drives the growth engine behind Heroic Man. He handles strategy, campaigns, and creative direction - turning ideas into attention. His focus is simple: expand the brand, sharpen the message, grow the movement.
My relationships have 10X, and the inner chatter volume has slowly turned down. With Pete and Heroic Man, I ended up smashing a life long limiting belief of “I am not enough” and now I whole heartedly believe that I AM ENOUGH which has just dissolved a lifetime of shit

If you are thinking about working with Pete, this is a no-brainer in my opinion! Having experienced the difference that can be made in such a short space of time is nothing short of remarkable! His CEO days are super powerful! After starting my company nearly four years ago, I had unknowingly become a control freak! Feeling the need to be involved in all areas of the business, this was not serving me, nor my employees well, as this was resulting in me feeling more and more stressed and overwhelmed, whilst suffocating everyone around me; this was also showing up in my personal life! I had almost reached breaking point, as the business had grown to a size that I simply couldn't keep up with, as the hours simply didn't exist in a day! Then Pete came in ...
