Heroic Man
Helping accomplished men get clear on their direction and recoded into calm, unshakeable leaders - at home and in business
Ready to break destructive patterns, rewire your operating system and create the life you've been avoiding? The man you want to become… is buried under the patterns you haven’t broken yet.
Men only.
About
Heroic Man is a private mentorship and brotherhood for accomplished men who are done with surface-level fixes and living a standard way below their potential.
This is for the men that want to build bigger lives, careers and legacies.
Most men that come to Heroic have success on paper
They’ve built the business or career.
They provide for their families.
They lead teams and carry pressure few understand.
And yet:
> They snap under pressure.
> They often feel stuck with their own vision and direction
> They feel distant in their relationships.
> They numb or distract when no one’s watching.
> No matter how much they achieve - it’s never enough.
6+
ANNUAL EVENTS
2
PROGRAMS
1000+
MEN SERVED
30K+
PODCAST LISTENS
Our Method: The Hero's Code
Our 3-level ascension path
On joining you will go through each level.
Level 1: Activation: Dissolve the prisons of the mind keeping you reactive, stuck and sabotaging:
We start by uncovering the hidden beliefs and mental “prisons” that keep you playing small. You’ll learn to spot unconscious “projections” and self-sabotaging problems that stem from unaddressed wounds or conditioning.
> Prisons: Identify the unconscious walls you’ve built around your potential.
> Problems: Trace recurring issues back to their root causes instead of just treating symptoms.
> Projections: See how past traumas or beliefs colour your current reality, so you can break free from old narratives.
Your outcome: You’ll dismantle the foundations of self-sabotage and step closer to the real you.
Level 2: Ascend: Rebuild your identity, values, standards and vision:
Immature cycles → Maturity, Values, and your Future Self
Next, we transform your identity from within. It’s about shifting from immature mindsets to authentic, grounded certainty by clarifying your core values and a compelling future self vision.
> Boy → Man: Evolve past outdated beliefs and habits that no longer serve you.
> Values: Define your standards to guide decisions and relationships.
> Future Self: Envision the man you want to be—and set a course to become him.
Your outcome: A solid sense of self that drives your actions and builds unshakeable confidence.
Level 3: Awakened: Install the strategy, systems and tools that keep you consistent and on track personally and professionally
Install structure, strategy, and leadership skills that make your inner work real and sustainable. Lead your partner. Lead your business. Lead your life
→ Structure, strategy, and a clear, focused path forward. → Become the man your partner respects, your team follows, and you admire.
Events & meet ups
From 2 day workshops, 5 day resets abroad to steak nights with the guys.
What we do
There are two pathways:
The Hero's Code is delivered via two routes.
Route 1: Heroic Man Program
Join a community of ambitious men committed to illogical growth.
Who It’s For
Men who are looking to be surrounded by other likeminded leaders - sharing challenges, swapping insights, and holding each other accountable.
Your outcome
Find a tribe of men working on the same issues - overcoming sabotaging beliefs, levelling up relationships, and building unshakeable confidence.
Route 2: CEO Program
Personalised, high-touch coaching to break old patterns and amplify every area of your life both personal and professional. You will also be a part of the Heroic Man community and program.
Who It’s For
CEOs, directors, and founders who want hands-on guidance with direct access to Pete for faster growth.
Your outcome
A fast-track to embody your new self-concept, rewire your subconscious, and implement real-world strategies - all while receiving direct, personalised mentorship.
Plus you'll get access to:
> Masculinity Rewiring Framework - The step-by-step system for becoming grounded, unshakable, and powerful.
> Power Process for Leadership & Decision-Making - A proven process to eliminate overwhelm, improve focus, and make confident decisions.
> Emotional Alchemy Process - Master emotional control and turn stress into power.
> Communication Mastery System - Learn to hold space, handle conflict, and rebuild connection in relationships.
> Energy Mastery Framework - Daily practices to increase vitality, focus, and motivation.
Meet Pete
I am a father, partner, speaker and executive mens coach on a mission to help men break free from limiting beliefs and live what I call "Route B" - the illogical route.
After climbing the corporate ladder and then building a successful brick-and-mortar business - complete with dozens of staff, awards, and accolades - I felt a nagging pull toward something bigger. So I left that comfort zone behind, co-founded Heroic Man, and dedicated myself to guiding men to break destructive cycles and become the man they and their family admire.
Today, I coach CEOs, directors, executives, and entrepreneurs through a blend of strategic guidance and emotional mastery. Together, we grow companies, careers, and intimate relationships through coaching and our Heroic Man program - all while embracing the bold, illogical moves that lead to extraordinary lives.
And here’s the best part: My clients become more than just clients; they become friends. We travel to wild places, chase wild ideas, and step far beyond what seems “safe” or “sensible.” We call this building an illogical life - one that defies your old limits and taps into your highest potential.
What some of our clients are saying:
My relationships have 10X, and the inner chatter volume has slowly turned down. With Pete and Heroic Man, I ended up smashing a life long limiting belief of “I am not enough” and now I whole heartedly believe that I AM ENOUGH which has just dissolved a lifetime of shit
If you are thinking about working with Pete, this is a no-brainer in my opinion! Having experienced the difference that can be made in such a short space of time is nothing short of remarkable! His CEO days are super powerful! After starting my company nearly four years ago, I had unknowingly become a control freak! Feeling the need to be involved in all areas of the business, this was not serving me, nor my employees well, as this was resulting in me feeling more and more stressed and overwhelmed, whilst suffocating everyone around me; this was also showing up in my personal life! I had almost reached breaking point, as the business had grown to a size that I simply couldn't keep up with, as the hours simply didn't exist in a day! Then Pete came in ...
Let's talk about creating the man that you would admire.
Apply here and book a 9 minute intro call with Pete
Heroic Man w/Pete Taylor
The Podcast
100+ episodes, thousands of listens - from setting boundaries in relationships, to eradicating people pleasing to becoming an owner in your business, not an operator.
